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How to Build Your Personal Marketing Team for $0
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Why are most business owners keen to create a course? Although generating an income is high on the list of any course creator, I bet transforming lives through courses and programs ranks right up there in the list of reasons too. But how does one transform lives through courses? Videos?…
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Easy Tips to Create Engaging Content Pieces
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As an online business owner, you need to create and share regular content pieces with your target audience. While you will position some of your content pieces as value-building, free advice, there will also be plenty that will be used as marketing collateral. Or, it perhaps it could be the…
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Are You Selling to the Wrong Group?
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We are all in the business of selling solutions. These solutions—whether products or services—are meant to alleviate the problems faced by a specific group of people. This is your clientele. But this group is not necessarily the same as your audience. Who is Your Client? If anything, your clientele is a…
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What Does a Successful Course Look Like?
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Have you ever wondered what a successful course might look like? What is a successful course? Is it a course with snazzy graphics? Is it a course that has 10,000 different videos or is it a course with a number of modules that tend to go on and on and…
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How to Measure the Effectiveness of Your Course
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An important part of delivering a successful course is to measure how well your students have understood the content and how well equipped they are to apply the learning in real life. To ensure that your students understand the content easily, your content needs to be relevant, specific, and engaging.…
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Are You Scared of Producing Videos for Your Audience?
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One of the most common concerns I hear on my discovery calls is the reluctance of being on camera. Next comes the overwhelm of dealing with “all the tech” involved in creating videos. Let me address the technology part first. I believe technology is not something one needs to be…
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How to Use Videos to Elevate the Level of Your Course
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Fifteen years ago, when I started working as a course creator for multinationals, online courses more or less meant text-based flip-books. At most, some screens displayed a single static image–sometimes as an explainer; sometimes as an eye candy. Over time, the trend moved towards narration-based courses, wherein, there was less…
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The Ethics of Pre-selling Your Online Course
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As a business owner, you may have heard the term “pre-sell” several times. This is nothing but selling the promise of a completed product or service in the future. Typically, you research the market to find out whether there is even a need for your program (validate idea) and THEN…
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Is It Ever Too Early to Launch Your First Course?
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Selling online courses is a fantastic way to reach a wider audience. But when should you launch your first course? Well, first of all, I am of the firm opinion that blended programs trump standalone courses every time. Too many coaches and entrepreneurs are creating standalone courses with no element…
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How to Create Memorable and Effective Instructional Content? (Part 2 of 2)
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Creating high-quality instructional content is a specialised skill. Whether you want to create content for a blog, a course, a coaching program, a video or audio tutorial, the principles of creating memorable and effective instructional content are the same. In my earlier post, I introduced you to the ARCS model…